DON'T LET THE WARM ONES GET AWAY.

Some boutiques close with a whisper. We'd rather keep you warm one last time.

Twenty-five years ago, a mother and daughter opened Alexandra London with one dream — a place where every woman felt beautiful, welcome and at home. These jumpers are the heart of it: the cable knits, roll necks and Fair Isle patterns you've reached for on cold mornings for years.

This is our Revival Sale — every jumper now up to 80% off. Prices we've never offered before, and won't offer again. Every one you take home keeps our doors open one more day.

Once your size sells out, it's gone — no restocks, no second chances. Yours by choice, or someone else's by morning.

You kept us warm for 25 years. Let us keep you warm one more winter — before the shelves are bare.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.