This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

REVIVAL SALE – UP TO 80% OFF

CART 0

Your cart is reserved for:
No more products available for purchase

TOTAL Free
MasterCard VISA Apple Pay American Express Google Pay Maestro

Your Cart is Empty

-10%
BUY 2 & SAVE
-15%
BUY 3 & SAVE
-20%
BUY 4 & SAVE

Reda™ | Elegant Ease Dress

Regular price £174.95 £34.95
Almost Sold Out!

Free Delivery with Royal Mail

30-Day Money-Back Guarantee

Pay Safely with Credit Card

ColourFloral
SizeUK 8 (S)
Sent Sun 31/05

Free Delivery

Payment Options
MasterCard VISA Apple Pay American Express Google Pay Maestro
REVIVAL SALE – UP TO 80% OFF

Every order keeps our doors open another day. If you can still click "Add to cart", the piece is still available. Offer valid while stocks last.

DESCRIPTION

Effortless Style — designed to feel good all day long.

This dress is crafted for days when you want something that feels instantly comfortable as soon as you put it on, while still giving you a naturally polished appearance.
The soft, breathable fabric moves with you, the relaxed silhouette flatters without clinging, and the practical pockets make it a dress you'll choose time and time again.

It’s the dress you slip into for a quick errand… and end up wearing all day because it just feels right.

Why Choose This Product

  • Soft, lightweight fabric that keeps you comfortable
  • Flattering shape that drapes beautifully
  • Practical pockets for everyday convenience
  • Easy to style — perfect for daily wear

Technical Details

  • Wrinkle-friendly material
  • Relaxed, easy silhouette suitable for everyday
  • Breathable fabric for all-day comfort

This is the dress you don’t have to think about — it just works.
Experience the comfort for yourself.

Trustpilot Reviews

Your satisfaction is our success

We value your feedback

Rating 4.8 | 25,272+ reviews
Emily W.
Just now
"The quality of the clothing is outstanding. I ordered a dress and it fits beautifully – the fabric feels so comfortable and elegant. I’ll definitely be shopping at Alexandra London again."
✔ Verified review
Sarah M.
2 hours ago
"I’m absolutely delighted with my order. The pieces look exactly like the photos and the sizing is perfect. Delivery was also very quick."
✔ Verified review
Charlotte H.
1 week ago
"I love the style of Alexandra London. The pieces are modern, elegant and very flattering. I always receive compliments when I wear them."
✔ Verified review
Olivia B.
3 hours ago
"Excellent value for money. I’ve ordered several times and I’m always pleased. The clothing is elegant yet comfortable for everyday wear."
✔ Verified review
DELIVERY & ORDERS

All orders are dispatched via Royal Mail to ensure fast delivery. Due to increased demand during the sale, stock is limited; we recommend placing your order early to avoid disappointment.

30-DAY MONEY-BACK GUARANTEE

Not quite right? Changed your mind? No problem at all! You can return or exchange your item within 30 days of purchase.

[{"variant_id":"57973866692953" , "metafield_value":""},{"variant_id":"57973866725721" , "metafield_value":""},{"variant_id":"57973866758489" , "metafield_value":""},{"variant_id":"57973866791257" , "metafield_value":""},{"variant_id":"57973866824025" , "metafield_value":""},{"variant_id":"57973866856793" , "metafield_value":""},{"variant_id":"57973866889561" , "metafield_value":""}]

Reda™ | Elegant Ease Dress

£34.95 Regular price £174.95

THIS IS WHAT TWENTY-FIVE YEARS LOOKS LIKE.

When we opened Alexandra London, we had one dream – to create a London boutique where every woman felt beautiful, elegant, and completely herself.


Because of you, that dream became twenty-five years of something real.


Now we're fighting to keep it alive – not to say goodbye, but to stay open. Same care. Same quality. Same intention behind every piece she's ever chosen.


Just prices we've never offered before.
This is our revival. And we need you.